The story of Quick & Tasty is, above all, the story of Noel Rodríguez Cubides, a visionary entrepreneur born in Piedras, Tolima, who arrived in Valle del Cauca loaded with dreams and an unwavering conviction to succeed.
His first steps in the food world began humbly: selling arepas on the street, learning firsthand the importance of quality, service, and closeness with the customer.
From a Dream to an Organization
Thanks to his effort and his unmatched business acumen, Noel founded NRC, a business organization dedicated to food. Under this umbrella, projects were born that are now benchmarks in the region, such as Quick & Tasty, and gathering spaces like the Mansión del Río restaurant.
Over time, Quick & Tasty established itself as a food processing plant that combines tradition, technology, and innovation. What started as small local production became one of the country’s largest suppliers of food rations.
2004
The Quick & Tasty Food Industrial Plant (Rápidos y Sabrosos) of Colombia S.A. was established. A company specialized in the industrial production of food to supply the institutional market.
2012
The company entered the large retail channel with frozen product lines for the Mr. Quick brand.
2013
The commercialization of the Mr. Quick dairy line began, with products such as whole milk, lactose-free milk, and flavored milks.
2014
Entry into Traditional Channels and Distributors with Mr. Quick UHT line products.
2018
From here, we operate through traditional channels, distributors, large retail chains, exports, and mobile channels, with a varied offering of products with great taste and quality in different categories.
Strategically located in Valle del Cauca, we began operations in Palmira and later expanded our infrastructure in the Cavasa industrial zone, via Cali–Candelaria.
Today, Quick & Tasty has production lines specialized in dairy products, oats, breaded items, skewers, and other foods that reach thousands of homes and businesses across Colombia.
Additionally, we have diversified our services, offering food co-packing for companies and entrepreneurs seeking a reliable partner to transform their ideas into quality products.
The Legacy
Our founder’s story shaped our DNA: we are a company built through hard work, with a deep social purpose. We believe in the power of food as a driver of development and well-being, we generate local employment, and we support initiatives that strengthen the communities where we operate.
More than two decades later, Quick & Tasty remains true to its essence: innovate, grow, and deliver value to our customers and partners.
Noel Rodríguez’s legacy lives on in every new project, in every product, and in every family that trusts our quality. We will continue to expand, diversify our lines, and commit to sustainability and excellence to bring flavor and trust to every table.